Mastering the Price: Negotiation Strategies for Buying & Selling

Strong negotiation skills can have a direct impact on your profitability, whether you're selling your products and services or negotiating with suppliers.

Presenter Adam Ware will provide small business owners with practical frameworks to defend pricing, communicate value, and secure better purchasing terms. Through real-world scenarios, proven negotiation tactics, and interactive exercises, you'll learn how to protect margins, manage concessions, and build stronger deals.

You'll leave with actionable tools you can apply to your very next negotiation.

Adam Ware is a marketing and business development professional with over 16 years of experience in strategic marketing, global account management, and commercial negotiations across the semiconductor, specialty chemicals, and industrial technology industries. Throughout his career at companies including Dow, EMD Electronics, and SUEZ Water Technologies, he has developed and implemented pricing strategies, negotiated complex commercial agreements, and driven improvements in profitability. Adam holds a Bachelor of Science in Chemical Engineering and an MBA, combining technical expertise with a practical, results-driven approach to business strategy and negotiation.