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Massachusetts Small Business Development Center

Brand To Action

May
7
2026
Thu, May 7 10:30 AM to 12:00 PM
Topic: Marketing and Sales

If you are ready to stop guessing and start marketing with purpose, this workshop is for you.

Join us for an interactive, hands-on workshop designed to help you build clarity in your brand and turn that clarity into confident, effective marketing.

Many business owners struggle with inconsistent messaging, unclear positioning, or second-guessing their marketing decisions. It usually starts with one thing: brand clarity. In this session, you will define the foundation of your brand, sharpen your message, and learn how to apply it consistently across your marketing online, in print, and in person.

Led by Julie Cornoni of Lighten Up Creative Services and Lara Zelman of Lara Zelman Marketing, this workshop blends strategic brand development with practical marketing application. You will walk away with tangible tools, clearer language, and a stronger understanding of how to show up in your business with confidence.


Fee: No Cost

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Phone: 508-793-7615

Location

Clark University
Alumni Student Engagement Center
Room 202 939 Main Street Worcester, MA 01610