AI for Small Business: Getting Found Online — Google & AI Search
AI for Small Business: Getting Found Online — Google & AI Search
This is free, in-person hands-on workshop for small business owners in Western Massachusetts. (A laptop is required to participate.)
The way customers find businesses has changed. They're not just searching Google anymore — they're asking AI tools like ChatGPT, Perplexity, and Google Gemini for recommendations. Is your business showing up? In this practical, no-jargon workshop hosted by the Massachusetts Small Business Development Center and Greenfield Cooperative Bank, you'll discover exactly where your business stands in today's search landscape and walk away with a clear, actionable plan to improve your visibility — starting the same day.
WHO SHOULD ATTEND:
This workshop is built for you if...
You own or manage a local business - retailers, service providers, contractors, healthcare practitioners — any business that relies on local customers finding you.
You've wondered why competitors outrank you - you have a website and a Google profile, but you're not showing up the way you should. This workshop explains why — and fixes it.
You have little time for marketing - every strategy taught here is designed for a business owner wearing many hats. If you can spare one hour a month, you can do this.
You're not a tech person - no coding, no jargon. You only need a laptop and a willingness to test your own business in real time during the session.
SIX THINGS YOU WILL BE ABLE TO DO AFTER THIS WORKSHOP:
Test your AI visibility right now: Use live prompts to find out what ChatGPT, Perplexity, and Google Gemini say about your business today — and spot the gaps.
Audit your Google presence: Run a step-by-step audit of your Google Business Profile and local search rankings using guided AI prompts.
Understand how AI recommends businesses: Learn which online directories, review platforms, and citation sources actually influence what AI tools say about you.
Build a local keyword strategy: Identify the exact search phrases your Western Massachusetts customers are using — and learn where to put them.
Create a 90-day action plan: Leave with a prioritized, realistic roadmap tailored to your business — with quick wins you can start on today.
Set up ongoing monitoring: Build a simple monthly routine using free tools to track your rankings, reviews, and AI visibility over time.
Speaker(s): Robert M. DelMastro is the Regional Director for the Massachusetts Small Business Development Center (MSBDC) Berkshire and Western Regions, where he advises small business owners across Franklin, Hampshire, Hampden, and Berkshire counties. With 35 years of hands-on IT and technology experience, 20 years in cybersecurity, and 20 years advising small businesses, Rob brings a uniquely practical perspective to the intersection of technology and business growth.
Co-Sponsor(s): Greenfield Cooperative Bank
Fee: No Cost
