Understanding Cash Flow and How it Affects your Business

Many a new business owner has asked, “What is cash flow and why is it so important?” The short answer is cash flow is the amount of money coming in to a business and the amount of money going out. Think of it as a water tank: water comes in at the top and drains out the bottom. So to keep your tank nice and full, you want more coming in than going out. Your business runs on cash - cash in and cash out - a very critical aspect to you and your business. Understanding Your Company's Cash Flow will help you understand what cash flow is, why it's so important and how to monitor. Whether you hire someone to handle your financials or do them yourself, you must understand these fundamentals. This workshop will teach: The basics of cash flow; The timing of cash inflows and outflows; How to manage your cash flow projections; How cash flow is different from profit; How to improve your company's cash flow.

Robb Morton has more than 30 years’ experience in public and management accounting. As both a Certified Public Accountant and Certified Management Accountant he offers an excellent source for not only technical accounting and tax issues but for management advisory support as well. His over seven years’ experience as a controller has given him a unique perspective that serves as a tremendous benefit when dealing with the challenges faced by his small business clients. He also has extensive experience working with family owned businesses both as advisor and as a member of their management team.