Advanced Email Newsletters, Trends, Effectiveness (Marketing Toolbox)

How do you get someone to open your emails? We will review personalization, A/B testing trends and advanced techniques to ensure your newsletter gets opened and help you create a solid group of followers.

There are many topics covered in separate webinars associated with this series. Please feel free to register for any or all that appeal to you.

NOTE ABOUT OUR REGISTRATION PROCESS: The first time you register for any of our webinars, you will need to enter your basic information. You will then be in our database and future registrations will be easier. Once you are in our system and click on the registration button, you will be asked for your email. If you use the same email each time, our system will recognize you. Click on Verification code and you will automatically receive a verification code in your email. Copy and paste this code into the designated box and you will be able to register. To maintain confidentiality and security, this step is necessary to ensure that only you have access to your record. If you have any problems or questions, please email Lynn Shedd for assistance @ lshedd@msbdc.umass.edu.

Brought to you by our Western MA Business Technical Assistance Collaboration and our stakeholders: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC, Clark University and Salem State.