Marketing Your Business in 2020 - Basics Series
NOTE: All the webinars will be ONLINE via Zoom. A link to the webinar will be emailed to you after you register.
SOCIAL MEDIA MARKETING ONLINE WEBINAR MONDAY, AUGUST 31, 2020 1:00 PM – 3:00 PM EST
Social Media can be confusing especially if you are not a "PRO". What platforms are good for marketing, branding or selling? Which do my customers frequent? What can be accomplished on each of these platforms and how often do I need to post (what is posting)? Why does a brick and mortar business need a social media presence?
DEVELOPING A MARKETING PLAN & STRATEGY ONLINE WEBINAR
THURSDAY, SEPT. 3, 2020 1:00 PM – 3:00 PM EST
Small business marketing is more than the 4 Ps of Product, Price, Promotion and Physical Distribution. This session will explore all the elements of marketing strategy, identifying and reaching your target audience through traditional and digital channels, and developing your marketing plan.
THE BASICS OF DESIGNING YOUR WEBSITE ONLINE WEBINAR TUESDAY, Sept 8, 2020 1:00 PM – 3:00 PM EST
The first stage in creating a website is to gather as much info as possible to learn what you want (and don't want) for your site. Regardless of whether or not you use a design firm, you should determine the purpose, goals, target audience, and content for your website.
Brought to you by our Western MA Business Technical Assistance Collaboration and our stakeholders: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC, Clark University and Salem State.
Fee: No Cost