e-Commerce 101: Getting Your Business Online

Starting an eCommerce can be daunting. There are many steps, jargon, and tech required to make it successful. Get started on the right foot with easy-to-understand explanations of what it takes, and how to avoid some of the pitfalls of getting things off the ground. In this webinar, we'll discuss: • The basics of taking online payments - how it works • How to choose the right platform and payment processor for your needs • How to navigate the hurdles of shipping/fulfillment/tax collection • Promoting your new store and/or services • Tracking data and improving over time Blair Winans is the President of Rhyme Digital, LLC, a digital marketing company in western Massachusetts. A graduate of Boston University's School of Communications, he began his career as an Art Director at various advertising/design/branding agencies. After picking up web programming/development as a side hobby, he eventually moved back home to western Mass with the goal of launching his own online marketing agency. Since that time, he has continued to merge his 20 years of experience in marketing/design with a rich understanding of digital tools and capabilities in order to help clients map strategies to results.

Speaker(s): PRESENTER: Blair Winans

Fee: No Cost