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Massachusetts Small Business Development Center

TTWR - Protecting Customer Data - Privacy, Trust and What Small Businesses Actually Need to Know

Dec
2
2026
Wed, Dec 2 10:00 AM to 11:00 AM
Topic: Customer Relations

You are collecting more customer data than you think. Do you know where it all lives?

Every time someone fills out your contact form, buys from your website, books an appointment, or even emails you - you are collecting personal data. Names, emails, phone numbers, payment information, maybe even health details or dates of birth.

But here is the question nobody asks small business owners: What are you actually required to do with that information?

In this month's Tech Talks with Rob, we will cut through the legal jargon and cover:

What customer data actually includes (it is more than you think)
Massachusetts data protection rules - what you are required to do, in plain English
Simple steps to minimize what you collect and secure what you keep
How to write a basic privacy policy without hiring a lawyer
What to do if data is exposed - your notification obligations
Why protecting customer data is a trust-builder, not just a legal checkbox

Your customers trust you with their information. This session helps you deserve that trust.


Fee: No Cost

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Phone: 413-545-8070

Location

Massachusetts SBDC - Berkshire Region
Berkshire Innovation Center 45 Woodlawn Avenue Pittsfield, MA 01201