CTM: Know Your Market: Using Berkshire Benchmarks to Grow Your Berkshire County Business

Please join our discussion with Laura Brennan, Assistant Director of the Berkshire Regional Planning Commission, focused on how small business owners in Berkshire County can leverage data from Berkshire Benchmarks to make more informed strategic decisions. The conversation highlights how Berkshire Benchmarks provides reliable, locally focused data on population trends, workforce demographics, income levels, housing, and economic indicators that can help entrepreneurs better understand their target markets, hiring environment, and long-term growth opportunities. The emphasis on using credible regional data strengthens business plans, supports loan applications, and helps owners align their services with evolving community needs across the county.

Hosted by: Tim Kiely, Senior Business Advisor, Massachusetts Small Business Development Center - Berkshire Region

Co-Sponsored by the Berkshire Regional Planning Commission