laptop location clock calendar
Massachusetts Small Business Development Center

How to Get AI to Quote Your Business

Nov
17
2026
Tue, Nov 17 12:00 PM to 1:00 PM
Topic: Managing a Business

Google’s AI Summaries (and chatbots like Gemini and ChatGPT) are now providing instant answers, but if your website isn’t structured correctly, the AI skips your brand entirely and quotes a competitor. This new form of visibility is called Answer Engine Optimization (AEO).In this workshop you will learn the simple content secrets to becoming the AI’s preferred source.

You Will Learn To:

Identify the exact questions your ideal customers are asking in conversational search.
Apply the two critical AEO rules to your website content without needing a developer.
Live Demo: Watch us use Gemini and ChatGPT to instantly critique a website, showing you how to find quotable facts and easy-to-fix visibility issues.

Speaker(s): Dr. Karen Baldeschwieler, co-founder Zenagos LLC

Co-Sponsor(s):


Fee: No Cost

Already Registered? Sign in for more information.