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Massachusetts Small Business Development Center

How Digital Marketing & Website Optimization Helps YOUR Business

Thu 1:00 PM to 2:00 PM
Topic: Marketing and Sales

Topics to be Covered Include: a. Digital marketing on Meta (Facebook and Instagram), how you can generate fresh leads, direct traffic to your website for sales, or increase brand awareness locally. b. Meta Pixel tracking for increased data on your website, how you can track purchases, email sign ups, or other actions you are looking to have data on. c. Website design and optimization, the importance of having an aesthetically pleasing and easy to navigate website with clear call to actions and minimal friction for the desired action you want your website viewers to take.

Speaker(s): Reed Waldenmaier Managing Partner, Apex-Seo Cliff Robbins Senior Business Advisor, Massachusetts Small Business Development Center MSBDC

Co-Sponsor(s): New Bedford Economic Development Council (NBEDC) Massachusetts Growth Capital Corporation (MGCC)

Fee: No Cost